For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.
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Sunday, September 12, 2010
Principles of Marketing by Philip Kotler, Gary Armstrong
Pearson Education | 2007 | ISBN: 0137128274 | 736 pages | PDF | 51,7 MB
For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.
For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.
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